The halo effect

The halo effect is a mental shortcut where our impression of one thing influences how we view other and related things. Here's how it works: We see someone attractive and assume they're also intelligent or kind. People can take advantage of this effect by: Making a strong first impression:, Dress well, be friendly, and appear confident. Highlighting positive qualities:, Focus on your strengths in a job interview or presentation. Associating with successful people:, Surround yourself with positive influences.